At Atanu Sur (atanusur.com), we are dedicated to safeguarding your privacy and personal information. As a financial consultant and an AMFI-registered Mutual Fund Distributor in India, we strictly adhere to the provisions of the Digital Personal Data Protection Act (DPDP Act), 2023, the Information Technology Act, 2000, and the Association of Mutual Funds in India (AMFI) Code of Conduct for Mutual Fund Distributors. We collect and process personal data, including your name, contact details, financial information (such as income, investments, and banking details), and identification documents, solely for the purpose of providing you with tailored financial advice, investment advisory services, and facilitating your mutual fund transactions. We are committed to maintaining the confidentiality of all investor details and will always obtain your clear, specific, and informed consent before collecting or processing any sensitive personal data, ensuring compliance with both data protection laws and AMFI's best practices.

By using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect
We may collect the following categories of information:
Personal Identification Data: Name, date of birth, PAN, Aadhaar, address, phone number, email address.

Financial Data: Bank account details, credit/debit card details, transaction history, credit score, income information.

KYC Documentation: Proof of identity, proof of address, and any other documentation required under applicable law.

Usage Data: IP address, device details, browser type, operating system, and interaction with our Services.

Cookies & Tracking Data: To improve user experience and analytics.

2. How We Use Your Information
We use your information to:
Provide and improve our financial products and Services.
Verify your identity and comply with KYC/AML (Know Your Customer / Anti-Money Laundering) regulations.
Process transactions, payments, and settlements.
Communicate updates, offers, and service-related information.
Prevent fraud, unauthorized access, and ensure platform security.
Fulfill legal, regulatory, and compliance requirements.

3. Sharing of Information
We may share your information with:
Regulatory Authorities: RBI, SEBI, or other regulators, as required by law.

Financial Partners: Banks, NBFCs, insurance providers, payment gateways, and credit bureaus for service delivery.

Service Providers: IT, hosting, cloud storage, customer support, and analytics providers.

Legal Entities: To comply with court orders, legal processes, or enforce our rights.

We do not sell your personal information to third parties.

4. Data Protection & Security
We implement industry-standard security measures including encryption, firewalls, and secure data storage.
Despite our best efforts, no method of transmission over the internet is 100% secure. Users are advised to exercise caution.

5. Your Rights
Depending on applicable laws, you may have the right to:
Access, correct, or update your personal data.
Request deletion of your personal data (subject to regulatory retention requirements).
Opt-out of marketing communications.
Restrict or object to certain processing activities.
To exercise these rights, please contact us at [Insert Contact Email].

6. Data Retention
We retain personal data as long as necessary to:
Provide our Services.
Meet regulatory, tax, and legal obligations.
Resolve disputes and enforce agreements.

7. Cookies & Tracking
We use cookies and tracking technologies to improve user experience, analyze traffic, and enhance security. You may disable cookies in your browser settings, but this may affect Service functionality.

8. Third-Party Links
Our Services may contain links to third-party websites. We are not responsible for their privacy practices or content.

9. Children’s Privacy
Our Services are not directed to individuals under 18 years of age. We do not knowingly collect data from minors.